Author

Chief Marketer Staff

  • Let’s Make a Deal

    Former MTV jockey Kennedy worked the audience during the Game Show Network’s presentation at the L.A. Office RoadShow. The charismatic host quizzed audience

  • Agencies

    New Co-Op Targets Hispanics

    A co-op mail program seeking to reach Hispanics will be rolled out this month to 1.3 million households. The mail package, Carmen’s Cupones y Consejos,

  • Agencies

    One-to-One Upmanship

    You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

  • Agencies

    TELEPHONE TROUBLE

    Of all the headaches now facing direct marketers, the worst may not be the most obvious. Privacy is worrisome, but teleservices is a more pressing issue,

  • Letter to the Editor

    While I loved the October PROMO and its focus on event marketing, I do have to take issue with Jim Holbrook’s article. Jim doesn’t get it when trying

  • products

    Grin and Bare It It’s getting harder to keep a sense of humor about the dire economic situation but redink inc., Bloomindale, IL, is trying its best with

  • Agencies

    Moore Tries Flashy Mail Package

    A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales. Moore Medical was hoping for a more

  • Agencies

    Online Game Is An Ice Breaker

    It makes sense that the National Hockey League’s Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated

  • Agencies

    Opportunity to the East

    In Beijing, Hong Kong, Tokyo and other parts of Asia, change is in the air. China joining the World Trade Organization (WTO) and the falling value of

  • Found Money

    Gift certificates and cards have gotten extremely popular in recent years. That has prompted states to pay closer attention to laws governing gift certificates.