Moore Tries Flashy Mail Package

Posted on by Chief Marketer Staff

A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales.

Moore Medical was hoping for a more than 10% conversion rate last month to an $80,000 direct mail campaign for flu vaccines. The effort, begun in late September, experimented with using bright yellow day-glo envelopes to get prospects’ attention, said Ron Flormann, vice president of business development.

The $135 million-a-year company is in the mail every month, sending more than 4 million pieces annually to promote one product or other. Previously, Moore had relied on the typical plain white envelopes for all its direct mail campaigns. If this test is successful, the flashy outers may be rolled out for other mailings.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!