A co-op mail program seeking to reach Hispanics will be rolled out this month to 1.3 million households.
The mail package, Carmen’s Cupones y Consejos, isn’t just filled with coupons. It also offers advice to Hispanic consumers seeking acculturation in the United States, said Shane Walters, founder of the year-old Walters Media Group Inc., which publishes the co-op.
About 14 advertisers will appear in the mailer
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