Chief Marketer Staff
-
Agencies
TAKING THE LEAD
Anyone looking at the hefty slate of new business-to-business initiatives the DMA has cooking might think the association was making a calculated play
-
Agencies
JCPenney Mails Revised Christmas Book
JCPenney sent out 10 million copies of its Christmas catalog during five weeks starting in late August. The redesigned book features merchandise grouped
-
Agencies
Getting Close to Proximity
My company is currently involved in a database project for an automotive client that needs to select customers and prospects who live within a given radius
-
Agencies
Moore Tries Flashy Mail Package
A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales. Moore Medical was hoping for a more
-
Agencies
Opportunity to the East
In Beijing, Hong Kong, Tokyo and other parts of Asia, change is in the air. China joining the World Trade Organization (WTO) and the falling value of
-
Agencies
Simply Put, USPS Is on to Something
It’s happening like clockwork. With each Tour de France, the U.S. Postal Service comes in for a pasting for its more than $25 million sponsorship of the
-
Agencies
List Business Rocked By Alan Drey Closing
Even though moves are under way to pay back creditors, the sudden closure of list broker Alan Drey Co. in August has left a bitter taste in the mouths
-
Agencies
DATA FOR DOLLARS
On one hand, DMers have tremendous opportunities presented by the Internet and emerging technologies. On the other, they have a less-than-healthy economic
-
Agencies
DIRECT listline
NEW LISTS 11/1 Listline cv PCH Pet Product Buyers These 330,000 last-12-month pet merchandise buyers are generated from Publishers Clearing House’s $10