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Chief Marketer Staff

  • Do-Not-Call Lists Go into Effect in Two States

    Telemarketers lost access to 2 million names on Friday as do-not-call programs went into effect in Pennsylvania and Kansas. The lists include 1.6 million consumers who put their names on Pennsylvania

  • U.S. Supreme Court to Review Telemarketing Case

    The U.S. Supreme Court agreed yesterday to take a case that will decide whether telemarketers that keep a significant portion of donations solicited on

  • Deutsche Post Expands Parcel Delivery in Asia

    Deutsche Post AG plans to expand its overseas parcel delivery services in Asia as the demand for mail services in Germany is expected to decline. The

  • DIRECT Listline

    Eating Well Millard Group Inc. is now managing this file of 75,000 six-month subscribers. Eating Well, The Magazine of Food & Health, relaunched in June

  • Creative Direct Response Hires Creative Director

    Creative Direct Response Inc. has hired Jim McLachlan as its creative director. He will work with senior vice president Les Markman. McLachlan has more

  • Mail Stream: A Report on Incoming Direct Mail

    Martha Stewart: The Catalog for Living Martha Stewart Omnimedia’s mail order business has been newly christened Martha Stewart: The Catalog for Living.

  • Mail-Well Reports Net Loss

    Mail-Well Inc. reported third quarter sales of $415 million, flat with revenue of $445 million one year ago. Over the last nine months, the firm had a

  • Loose Cannon: Beefing Up Sales Through Broadband

    During the craziest moments of the dot-com boom, a few companies were giving away computers in return for consumer information. These marketers expected

  • Equifax Buys Consumer Credit Files from CBC

    Equifax Inc. has purchased consumer credit files, and related customer accounts, from CBC Companies Inc. for $95 million in cash. The data files include

  • Coldwater Creek Lays Off 25

    (Catalog Age)– Coldwater Creek has laid off another 25 workers at its headquarters due to job consolidations. “These actions along with other improvements