Chief Marketer Staff

• Letter to the Editor

  RE: Live from HVDMA: Wunderman Says Some DM Practices May Need a Face Lift (DIRECT Newsline, Nov. 7, 2002) I read Being Direct and thought it was great.

• USPS Debuts New Delivery Programs

  The U.S. Postal Service’s has unveiled two programs it said could save as much as $2.8 billion on annual delivery costs. The Flat Sequencing System is

• Lake Group Brings CBS Marketwatch File to Market

  Lake Group Media is introducing the CBS MarketWatch email list and has taken on management of the Mid America Direct Inc. files. The CBS MarketWatch file

• CMGI Unloads Signature SNI

  CMGI Inc., a direct and Internet marketing venture capital company, has divested its minority debt and equity interest in Signatures SNI Inc. for $8 million.

• Priceline to Reduce Workforce by 65

  Citing difficult conditions in the airline industry, Priceline.com plans to reposition its non-travel businesses and reduce its workforce by 65 positions.

• Agencies

  Lillian Vernon Launches Mastercard

  Cataloger Lillian Vernon has launched its first-ever branded credit card.

• Letters to the Editor

  Several things that bear consideration in this whole idea. The first

• Short Cuts

  Ronald E. Daly has resigned as president of R.R. Donnelley Print Solutions to become CEO of Oce-USA Holding, Inc., the North American business of Oce

• ValueClick Posts Third Quarter Revenue Increase

  ValueClick reported revenues of $17.3 million for the third quarter ended September 30, an increase of $7.0 million, or 68.2%, from revenues of $10.3

• McIntyre Named President and CEO of Dr. Leonard’s

  Thomas W. McIntyre has been appointed president and CEO of Dr. Leonard’s Healthcare Corp. McIntyre succeeds Bruce E. Taylor, senior managing director