Chief Marketer Staff

• SCOTTS BLOOMS AT WAL-MART

  The Scotts Co. blooms in Wal-Mart stores in 12 markets this spring with The Scotts Garden Party, a April 12-May 18 tour that brings stores a day-long

• List and Database News

  Childswork/Childsplay Blow-In Program VentureDirect has updated this file of 1.1 million buyers of play therapy tools for counselors and therapists who

• REGISTRATION FOR NATIONAL DO-NOT-CALL LIST STARTS IN JULY

  Beginning in July, consumers will be able to register their phone numbers on the Federal Trade Commission’s national Do-Not-Call list. Telemarketers will

• R.H. Donnelley Starts Consolidation, Will Cut 190 Jobs

  R.H. Donnelley Corp. is consolidating its publishing operations, eliminating 190 jobs in the Blountville, TN facility, and other locations. The move by

• Direct Marketing During Wartime

  Now that the war against Iraq is underway, what are the consequences for direct marketing? If you

• DMCNY Exec Reports Counting Error

  The six-six tie reported by Direct Marketing Club of New York board members yesterday was not quite what it seemed to be. The DMCNY

• Direct Marketing During Wartime

  Now that the war against Iraq is underway, what are the consequences for direct marketing? If you’re a good database marketer, you can handle it. The

• PlayStation 2 Jams with House of Blues Again

  PlayStation 2 and the House of Blues are re-teaming for the Dual Play club tour. Merging video gaming and dance club nightlife, the tour, which is comprised

• Toys R Us Breaks With UPromise

  Loyalty marketing program UPromise lost one of its cornerstone members when Toys R Us let its contract run out last month. Two-year-old UPromise channels

• Split Vote by DMCNY Board on DMA Membership

  The move by the Direct Marketing Club of New York to become a chapter of the Direct Marketing Association is on hold for at least for another month. There