Chief Marketer Staff

• List and Database News

  Bible Review Names and Addresses Inc. has won the management of this file of 11,600 six-month subscribers to this magazine about biblical scholarship.

• CMA Calls for Canadian Postal Settlement

  The Canadian Marketing Association called on Canada Post and the Canadian Union of Postal Workers on Friday to reach a settlement and avoid a national

• Two Top Execs Depart Kraft; One Joins Unilever

  Irene Rosenfeld, the president of Kraft Foods, Inc. North American businesses, has resigned to pursue other opportunities after less than a year on the

• Agencies

  Kellogg’s Special K Red Berries Takes to the Road

  Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger

• Direct Mail Invitations Drive Buyers to Land Rover Events

  (Promo) Land Rover dropped 200,000 direct mail invitations last month to past and present Range Rover users to entice them to buy the 2004 model. The

• Agencies

  Nintendo’s Summer of Touring

  Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion

• McDonald’s Milk Program Adds 800 Restaurants

  With its new salad line a hit, McDonald’s continues to tweak its image as a fast-food provider by expanding its “Got Milk?” promotion with the California

• MPC Mailing Promotes New ‘Platinum’ Status

  Computer equipment DMer MPC is spending about $20,000 on a mailing this month to launch a “platinum” club for its best customers. The Nampa, ID firm,

• News Briefs

  EASTWEST CREATIVE: New York City, has named Cliff Medney as director of concept development and Amy McPoland as account director. Most recently, Medney

• Mokrynski Wins Sundance List

  Mokrynski & Associates Inc. is now manager of the Sundance catalog file. The file features 102,386 six-month buyers ($132/M), and 174,133 12-month ($122/M).