Chief Marketer Staff

• CLARIFICATION:

  The sample ROI equation on p. 44 of the July cover story should read $500,000, not $500 million. Pam Batalis is co-chair of the ROI subcommittee for the

• CORRECTION:

  In the July 2003 issue, the story “A Numbers Game” incorrectly described a promotion to be run by Dr Pepper/SevenUp in cooperation with New Line Cinema.

• Agencies

  Direct.com: Streaming Candidates’ Messages

  Ben Chodor is CEO of Exciting New Technologies, a New York streaming media company. He talked to Direct about how politicians are using this area of e-mail.

• Agencies

  California Privacy Bill Dies in Committee

  California State Sen. Jackie Speier (D) suffered another defeat in her fight to pass a financial privacy bill in June when an assembly committee failed

• Agencies

  Consumers Naive About Web Data

  Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,

• Agencies

  Survey: The Whys Behind the Buys

  DM purchasers are more special than anyone may have suspected, according to this year’s survey of consumer attitudes by Yankelovich and Direct. For example,

• Agencies

  Congress Mulls Postal Reform Bill

  A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in

• David Dyer to Exit Lands’ End

  David Dyer will leave as president/CEO of Lands’ End on Aug. 8, according to wire service reports. He joined the Dodgeville, WI-based cataloger in 1998

• SK Telecom Steals World Cup and PMAA Gran Prix

  Mobile telecommunications provider SK Telecom and its agency TBWA-Korea won top honors at the Promotion Marketing Awards of Asia announced in Singapore

• Client Side

  Greg Floyd named COO for Irving, TX-based Promotional Products Association International (PPAI). New York City-based Loews Cineplex Entertainment promoted