Chief Marketer Staff

• News Briefs

  SHAWN PREZ: opens a guerilla marketing shop Power Moves Promotions & Marketing in New York City, with $1 million in billings from clients including Sean

• Agencies

  Reebok to Sponsor Latin Music Festivals

  Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get

• List and Database News

  Off Road Adventures Magazine The 562,343 active U.S. subscribers and recipients of this controlled circulation publication own trucks, SUVs, and 4 x 4s.

• Consumers Favor Do-Not-Spam Registry: Survey

  (Direct Newsline)Sen. Charles Schumer (D-N.Y.) has renewed his offensive against junk e-mail, citing a new survey that says 75% of the nation’s Internet

• Letters to the Editor

  : I do not know what circles Terry Nugent runs in. He obviously deals with different people

• FTC Gets Thousands of Complaints Against Telemarketers

  Complaints against telemarketers appear to be pouring in to the Federal Trade Commission as the number of registrants to its do-not-call list tops 53

• Kraft Foods Reports Soft Volume Growth

  Kraft Foods’ volume will grow about 1.5% for 2003, down from earlier expectations as third-quarter volume growth was 1% below projections. Kraft Foods

• One in Five Online Surfers is a Child: Study

  More than 27 million Internet users between the ages of 2 and 17 logged on during September. Twelve million were younger than 11, while 14.9 children

• Butkus Named President of InfoUSA’s Large Business Group

  InfoUSA has appointed Ray Butkus president of its Large Business Group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.

• Majority of Adults Prefer Direct Mail: Survey

  (Direct Newsline)More than half of all U.S. adults prefer receiving advertising and promotional material through the mail as opposed to 1% through telemarketing,