Reebok to Sponsor Latin Music Festivals

Posted on by Chief Marketer Staff

Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004.

Reebok and retailer Just for Feet get a live radio remote at each site. A Just for Feet retail sweeps will award a trip for two to meet singer Shakira. Reebok also gets 6,000 Latin CD samplers to give away with Reebok purchases at Just for Feet stores in festival markets, and a booth at each festival. Venues include the Hispanic State Fair, San Antonio; the Houston Fiesta Patrias; the Festival del Grito, San Diego and La Feria de Las Americas, Miami.

TSE Sports & Entertainment, New York City, handles the festival.


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