SHAWN PREZ:
opens a guerilla marketing shop Power Moves Promotions & Marketing in New York City, with $1 million in billings from clients including Sean John Clothing Co., Bad Boy Worldwide Entertainment Group, EA Sports, MGM Studios and VSOP Passion Blend. Prez had been road manager for Sean “P. Diddy” Combs’ Bad Boy Entertainment, New York City.
SNAPPLE: is releasing Snapple Pie, a limited-edition drink that tastes like apple pie. The drink will be available from October through December 2003 and set to coincide with the apple-picking and holiday seasons.
DVC WORLDWIDE: has hired Kathleen Amundson and Daniel O’Keefe for a new division focusing on relationship marketing. Amundson will run the division as executive VP. O’Keefe will expand relationship marketing within DVC’s HealthCare practice.
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