Chief Marketer Staff

• People in the News

  DuPont vice president Don Linsenmann has joined the advisory board of digital communications firm TMX. He will assume the role of senior advisor and business

• HSN to Shutter Fulfillment Center

  HSN will move its hard goods fulfillment function from Salem, VA to Piney Flats, TN by early fall. The jewelry fulfillment function now handled in Salem

• Coe Presents B-to-B Seminars

  Business-to-business marketing author John Coe has teamed with Harte-Hanks Inc. to present a series of one-day B-to-B seminars in six cities. “The New

• Cabela’s Files to Make IPO

  Cabela’s Inc., a cataloger of hunting, fishing and related outdoor merchandise, has filed with the U.S. Securities and Exchange Commission to make an

• Survey News: A Slightly More Egg-stravagant Easter?

  (Catalog Age) Americans who intend to celebrate Easter this year plan to spend 4% more than they did last year on Easter gifts, according to a new survey

• Postal Losses Much Higher Than Believed: Snow

  U.S. Postal Service losses are much higher than generally acknowledged and that underlies the need for reforming postal operations, said Treasury Secretary

• Agencies

  Sony Pictures and Best Buy Offer Movie Glimpse

  In an effort to attract a broader audience, Sony Pictures and Best Buy joined forces to give away free preview DVDs of the not-yet-released movie Hellboy.

• McDonald’s Enhances Happy Meals Worldwide

  In celebration of the 25th anniversary of the Happy Meal, McDonald’s plans to debut several enhancements to its worldwide program this year, including

• Yahoo Launches Rival to Google’s PageRank

  (Catalog Age) Yahoo is going up against rival Google once again. The company, which on Feb. 18 stopped using Google’s search technology in favor of its

• HSN to Shutter Fulfillment Center

  HSN will move its hard goods fulfillment function from Salem, VA to Piney Flats, TN by early fall. The jewelry fulfillment function now handled in Salem