Business-to-business marketing author John Coe has teamed with Harte-Hanks Inc. to present a series of one-day B-to-B seminars in six cities.
“The New Fundamentals of B2B Sales and Marketing” seminars will begin on April 20 in Dallas, and will follow in Irvine, CA (April 27); Palo Alto, CA (May 4); New York (May 19); Boston, MA (June 8); and Chicago, IL (June 15). The seminars coincide with the publication of Coe’s new book, published by McGraw-Hill. Other seminar sponsors include the Business Marketing Association and the American Teleservices Association.
Registration is available at (800) 644-9421 or online at: http://www.Seminars.B2Bmarketing.com . The cost is $495, with discounts available for association members and additional persons from one
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