In celebration of the 25th anniversary of the Happy Meal, McDonald’s plans to debut several enhancements to its worldwide program this year, including expanded menu choices, new global packaging and restaurant offerings for moms.
 |
| New Happy Meal initiatives debut in Romania |
Happy Meal menu additions include 1% milk and apple dippers in the U.S.; fruit cups in Italy; kid-sized bottled mineral water and Dannon low-fat yogurt in Spain; toasted cheese and tomato sandwiches and sultanas (raisins) in Australia; organic milk in the U.K.; Fish McDippers in Japan; yogurt smoothies in France; grilled cheese sandwiches in Canada; Dannon yogurt, apples, Nesquik cereal bars and mini apricot pies in Romania and a variety of fruit, chicken and yogurt products in markets around the world.
Bold new graphics highlight McDonald’s new global Happy Meal packaging, which will roll out worldwide this month. The new design depicts children playing sports and having fun with friends and is part of the QSR’s global packaging effort, which launched in December 2003. The graphics, created by U.K.-based Boxer, feature puzzles, games and other interactive activities for kids.
For moms, mini-magazines will be included in Happy Meals covering fashion, music and other topics. Additional “mom-friendly” features include restaurant greeters in China and Lebanon; mom’s helpers in Italy and the Netherlands; mom’s corners, areas where moms can relax while watching their children, in Mexico, Lebanon and Romania; mom’s parking, specially reserved parking spots for moms, in Canada and New Zealand; magazines will be available for moms as well as coloring materials and birthday parties for kids in the U.K.
Network
