Chief Marketer Staff

• List and Database News

  The Complete Investor This new-to-market file contains 15,123 direct-mail-generated subscribers to this investment newsletter. Selections: Gender, address

• Mail Stream: A Report on Incoming Direct Mail

  Sporty’s Preferred Living kicked off the year with a tweaked catalog moniker and an intriguing new line of home bars. The book is mailing as Sporty’s Preferred Living Collection.

• HSN to Shutter Fulfillment Center

  HSN will move its hard goods fulfillment function from Salem, VA to Piney Flats, TN by early fall. The jewelry fulfillment function now handled in Salem

• Entertainment Marketing Layoffs Follow Brown-Forman Loss

  Chicago agency Entertainment Marketing, Inc. laid off more than two-thirds of its staff last week after losing its core client, Brown-Forman Corp., which

• Coe Presents B-to-B Seminars

  Business-to-business marketing author John Coe has teamed with Harte-Hanks Inc. to present a series of one-day B-to-B seminars in six cities. “The New

• Cabela’s Files to Make IPO

  Cabela’s Inc., a cataloger of hunting, fishing and related outdoor merchandise, has filed with the U.S. Securities and Exchange Commission to make an

• HSN to Shutter Fulfillment Center

  HSN will move its hard goods fulfillment function from Salem, VA to Piney Flats, TN by early fall. The jewelry fulfillment function now handled in Salem

• Agencies

  Sony Pictures and Best Buy Offer Movie Glimpse

  In an effort to attract a broader audience, Sony Pictures and Best Buy joined forces to give away free preview DVDs of the not-yet-released movie Hellboy.

• Survey News: A Slightly More Egg-stravagant Easter?

  (Catalog Age) Americans who intend to celebrate Easter this year plan to spend 4% more than they did last year on Easter gifts, according to a new survey

• McDonald’s Enhances Happy Meals Worldwide

  In celebration of the 25th anniversary of the Happy Meal, McDonald’s plans to debut several enhancements to its worldwide program this year, including