Articles by Chief Marketer Staff

Content Marketing: 5 Things CMOs Need to Know

April 22, 2016 |  by Matt Preschern

More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.

Account Based Marketing: Where to Start

April 21, 2016 |  by Sharon Gillenwater

Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.

Misconceptions About Marketing Data

April 19, 2016 |  by Anastasia Bogomolov

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

How to Avoid 5 Common Social Customer Service Pitfalls

April 18, 2016 |  by Elizabeth Clor

Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes

Chief Marketer Listline April 18

April 18, 2016 |  by Casey McClay

Lists featured this week include National Geographic History and InStylePaws.com.

3 Ways CIOs Can Transform Digital Marketing

April 17, 2016 |  by Kevin Cochrane

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Real Time Engagement and Cohort Marketing

April 17, 2016 |  by Lou Carricarte

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

Aligning Content Marketing and Personas

April 13, 2016 |  by Kevin Akeroyd

Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.

Mobile App Development: Who Can Help?

April 11, 2016 |  by Kevin Jennings

Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.

3 Steps to More Personalized Account Based Marketing

April 11, 2016 |  by Roanne Neuwirth

Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.