Chief Marketer Staff
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Email
A Look at David’s Bridal’s Digital Marketing Trousseau
As brides get busier and more time crunched, David’s Bridal is relying more and more on mobile and digital channels to stay on their wedding radar.
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IBM Summit Focuses on ‘Human-Centric’ Thinking
A look inside IBM’s annual Smarter Commerce Global Summit.
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Social
3 Tips to Bring Life Back to those Old YouTube Videos
A lot of effort goes into producing YouTube videos for marketing. Don’t let that work go to waste. These 3 tips can breath new life into dated videos.
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Data & Analytics
Tap into Behavioral Cues for Summer Marketing, Not Holiday Cues
This author makes the case that summer marketing is more about consumer behavior and other lifestyle factors rather than big summer holidays.
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Social
Change Consumer Behavior with Social Peer Pressure
Marketers are finding ways to use social peer pressure as a marketing tool to move consumers to action.
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Social
Separating Social Media Fact from Fiction: Slide Show
Sparks & Honey offers a slide show and a simple way to untangle social media fact from fiction.
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Mobile
3 Steps to App Marketing
Learn how to make sure your app marketing campaign gets downloaded and not dismissed.
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Agencies
4 Secrets to Drive In-Store Traffic and Sales with Mobile
Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.
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Digital
Marketing Challenges for Political Marketers
Political marketers today must rely on a variety of marketing media to reach voters.
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Agencies
CRM Is Profitable; Valued at $20.4 Million
About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality.
