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Chief Marketer Staff

  • Pepsi Debuts a Holiday Cola Reminiscent of Spice Cake

    Pepsi is bowing a holiday cola that adds traditional holiday spice flavors to its Pepsi-Cola. Called, Pepsi Holiday Spice, the beverage is available in 20-ounce bottles, two-little bottles and 12 packs of 12-ounce cans. A new 15-second TV commercial by …

  • Ramada Gets a Facelift

    Ramada Hotels has undertaken a multimillion-dollar revamp with upgrades to hotels and services, a new logo and signage, and financing incentives for new properties and remodeling jobs in gateway cities and major markets. Parent Cendant Corp. is prepping …

  • News Briefs

    HALLMARK CHANNEL: is supporting a trio of original mystery movie franchises that debut on Sunday nights in January with a $5 million integrated marketing campaign. The campaign includes TV, radio, print and online as well as a sweeps component. PEPSICO: …

  • Agencies

    Marketing to Segments of Opportunity

    Over the last few years, there has been a lot of buzz about CRM. Large, sophisticated marketers have spent millions of dollars to automate processes that help them to focus marketing efforts on customers.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Norm Thompson Adds Bedding In its autumn edition, the venerable apparel cataloger Norm Thompson introduces a small collection of bedding ensembles, including comforters, quilts, bed skirts, pillow shams and throw pillows. Known for functional and …

  • Listline e-Newsletter

    Belvoir Publications Inc. has named RMI Direct Marketing Inc. manager of
    the Trail Rider Magazine list. This equestrian title has nearly 20,000
    active subscribers.

  • Neiman Marcus Sells Chef’s Catalog

    Chef’s Catalog Inc. has a new owner. The cooking-equipment cataloger has been sold by the Neiman Marcus Group Inc. to Pikes Peak Direct Marketing.

  • Cendant Sues Amazon over Recommendation Patent

    Cendant Publishing has filed a patent infringement suit against Amazon.com for the technology that allows the giant online retailer to

  • FedEx to Raise Rates

    FedEx will increase its published rates an average of 4.6% for U.S. domestic and export services.

  • Commission Junction Gets German Accent

    ValueClick