HALLMARK CHANNEL: is supporting a trio of original mystery movie franchises that debut on Sunday nights in January with a $5 million integrated marketing campaign. The campaign includes TV, radio, print and online as well as a sweeps component.
PEPSICO: will increase its media spending on Frito-Lay snacks by 50% next year, according to a report by Dow Jones. The spending is earmarked for such brands as Tostitos and Doritos tortilla chips, Cheetos cheese-flavored snacks, Lay’s potato chips and its baked and light snack chips, the report said.
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