Chief Marketer Staff, Author at Chief Marketer

Office Depot Dangles Trump-Style Getaway

Donald Trump is everywhere and now his famous New York hotel is being trumpeted in an Office Depot sweepstakes promotion targeting the office products and services company’s small business customers. The promotion kicked off last weekend and runs …

Newspaper Readers are Heavy Internet Users: Study

Avid newspaper readers are even heavier Internet users, according to Yahoo’s Newspaper Loyalist study released this week.

Agencies

The Kmart Rewards Credit Card Makes its Debut

Kmart has launched a branded loyalty credit card. The card offers $10 off the first card purchase of $50 or more and a $10 reward for every $250 in account purchases after that. Kmart hopes the offering of the reward card will help “retain and better …

Movielink Links To Best Buy

Best Buy will offer Movielink Movie Cards at all 642 store locations nationwide, marking the first time that Movielink downloads will be offered at retail locations. Best Buy will offer the cards as a free gift-with-purchase to customers who buy the …

Sony Takes Holiday Greetings High-Tech

Sony will post shoppers’ holiday wishes to loved ones in interactive window displays of its 14 Sony Style retail stores this season. “Holiday Wishes” kiosks in Sony Style stores let shoppers choose pictures and words to craft a personalized holiday …

Agencies

Marriott Sweetens the Gift Card Buying Pot

Marriott International is offering customers who purchase a gift card or gift certificate during a limited time frame the opportunity to buy Nestle European chocolates for a bargain. Between Nov. 12 and Valentine’s Day 2005, gift card buyers can …

Panasonic Launches Online Tutorials to Sell Plasma Screens

Panasonic Consumer Electronics has launched an integrated marketing campaign for its series of plasma TVs. Both online and offline initiatives will demonstrate how plasma TVs enhance television viewing. “Plasma has quickly become synonymous with …

Agencies

MasterCard Promotes School Donations

MasterCard International has launched an affinity marketing program that lets cardholders make automatic donations to schools. The Communitycash program lets cardholders convert their accumulated rewards points into cash donations for the school or …

Safeway Presents Golden Baseball League

The recently-launched Golden Baseball League announced today that Safeway, Inc. has entered into a three-year presenting sponsorship agreement with the independent professional baseball association. Financial terms were not disclosed. “Our thought from …

Agencies

Deluxe Financial Services Unveils Prepaid Gift Card

Deluxe Financial Services has introduced the DeluxeCard Visa gift card, an open-system prepaid card. Consumers can choose a personal message, such as “You’ve Earned It,” “Happy Holidays,” or “Just Because” to be imprinted on the card below the …