Sony will post shoppers’ holiday wishes to loved ones in interactive window displays of its 14 Sony Style retail stores this season.
“Holiday Wishes” kiosks in Sony Style stores let shoppers choose pictures and words to craft a personalized holiday message, then send it to whichever Sony Style store they choose — even another city, to reach a family member or friend. Messages will be displayed on plasma screens and TVs in Sony Style windows.
Senders give the e-mail address of greeting recipients, who get an e-mail notification of the time and place their message will be displayed. Senders also get a coupon for use at Sonystyle.com.
Window displays showcase PlayStation2 consoles, LocationFree TV, Walkmans, Handycams and Psyc CD boomboxes. Design shop Syrup, NYC, handles for NYC-based Sony.