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Chief Marketer Staff

  • Hanover Direct Admits Errors in Financial Statements

    Hanover Direct announced that its financial statements for fiscal years 1999 through 2003, as well as the last five quarters, “should no longer be relied on.”

  • Online Spending Accounted for Almost One Quarter of Travel Expenditures: Study

    The online travel market, which includes Web-based agencies such as Orbitz, Expedia and Travelocity, generated $54 billion during 2003, according to a new brief from JupiterResearch. That figure amounts to 23% of all travel spending during the year.

  • DM Sales of Uniforms Down for Aramark

    Aramark, an institutional products supplier, generated net income of $84.6 million during fourth-quarter 2004, down from $105.3 million it earned a year earlier.

  • CoolSavings Appoints Three Top Execs

    CoolSavings Inc. has appointed Matthew Wise to senior vice president of marketing.

  • Christine Day Joins Select Comfort’s Board

    Bedding direct marketer and retailer Select Comfort has appointed Christine M. Day to its board of directors.

  • DMA Insert Council to Roast/Toast Three

    Three DM veterans are due for a roasting when the Direct Marketing Insert Media Council holds its holiday luncheon on Dec., 8.

  • List and Database News

    A listing of mailing list availabilities.

  • Agencies

    P&G Hosts Pajama Party

    Procter & Gamble is running a pajama party sweeps for its Tide with a touch of Downy. The “Clean. Soft. Fresh. Moments.” online sweepstakes will award a $10,000 check for a luxury pajama party as grand prize. Fifty first-prize winners get gift baskets …

  • Agencies

    CD Samplers Track Consumer Activity

    Kraft Canada, Wells Fargo and Bath & Body Works are among the marketers using CD-sampler premiums to prompt and then track consumer activity online. CDs distributed on-pack or at retail carry music aimed at consumers 30 and older; multimedia overlays …

  • Del Monte Bows Low-Carb Fruit

    Del Monte Foods this week unveiled Carb Clever low-carb canned fruit. The line—with 50% to 70% fewer carbs than regular canned fruit—targets low-carb eaters who have cut fruit from their diet. The five-item line is packed in water (rather than syrup) …