The online travel market, which includes Web-based agencies such as Orbitz, Expedia and Travelocity, generated $54 billion during 2003, according to a new brief from JupiterResearch. That figure amounts to 23% of all travel spending during the year.
By 2009, online travel purchases should amount to $91 billion, or 33% of total expenditures.
Search engines, which allow online customers to quickly comparison shop, are playing an increasingly critical part of travel marketer’s media mix, according to JupiterResearch.
JupiterReseach’s study further revealed that so far this year, travelers have purchases $23.3 billion in airline tickets, and reserved $11.6 billion in hotel bookings.
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