Chief Marketer Staff

• DMA Names Bigfoot Interactive CEO to Ethics Committee

  Al DiGuido, CEO of Bigfoot Interactive, will join the Direct Marketing Association

• List and Database News

  Lists for the direct response marketing industry

• Agencies

  CNN Touts Aviator Sweeps Via Online and On-Air

  CNN Advertising Sales and Miramax are teaming to promote the studio’s Dec. 17 release of The Aviator, a bio-flick chronicling Howard Hughes’ early career. The film stars Leonardo DiCaprio and is directed by Martin Scorsese. On-air spots promote the …

• Keystone Marketing Names Three Vice Presidents

  Keystone Marketing Co., Inc., Advance, NC, named Mike Peeler, Kami Tasnady and Brian Barr VPs of the sports and event marketing agency. Peeler will continue to manage the design, development and implementation of its interactive mobile exhibits. In …

• Digital

  The Right Tools for the Job

  If anyone knows remodeling, it’s a construction equipment site. So it’s not surprising that when NorthernTool.com decided to make substantial alterations in their Web presence, they knew enough to reach for the proper tools: automated data feeds and on-site search optimization.

• Listline e-Newsletter

  Rubin Response Management Services Inc. has been named to oversee four
  Cygnus Business Media lists, effective Dec. 1. These controlled
  circulation subscriber files had been managed by Barry Ancona. They
  identify distributors of maintenance and janitorial supplies,
  off-highway mobile product manufacturers, vending machine service
  professionals and natural health product retailers.

• Catalina Marketing Sells Research Division

  Catalina Marketing Corp. of St. Petersburg, FL, has sold its research division for undisclosed terms to Schulman, Ronca & Bucuvalas Inc. (SRBI), a New York based market research firm.

• Tempur-Pedic Partners With Wells Fargo for Credit Promos

  Tempur-Pedic International Inc. of Lexington, KY, and Wells Fargo Financial Retail Services have formed a partnership to launch a private label credit card program for the direct response division of Tempur-Pedic.

• Online Sales Projected to Top Catalog Sales at L.L. Bean

  L.L. Bean anticipates its online sales will surpass catalog sales within two years, according to wire service reports. The Freeport, ME-based firm’s overall sales are projected to reach $1.3 billion this year.

• NCDM Awards Will Be Presented Dec. 6

  The 2004 National Center for Database Marketing (NCDM) Excellence Awards will be presented Dec. 6 at the Gaylord Palms Resort in Orlando, FL.