CNN Advertising Sales and Miramax are teaming to promote the studio’s Dec. 17 release of The Aviator, a bio-flick chronicling Howard Hughes’ early career. The film stars Leonardo DiCaprio and is directed by Martin Scorsese.
On-air spots promote the movie on CNN networks and encourage viewers to log on to CNN.com to enter to win a trip experience that highlights the glamour of “Old Hollywood.” In addition, branded movie promotional banners will run on CNN.com, directing users to The Aviator promotional mini-site, at which they can enter the sweeps, watch the movie trailer and learn about the film.
The sweepstakes will award one grand prize-winner and guest with an all expense-paid trip to Los Angeles for five days. The winner and guest will be flown to Hollywood, where they will attend a Miramax premiere, dine at legendary celebrity watering hole Musso & Frank Grill, attend the El Capitan theater as VIP guests and tour Mann’s Chinese Theater.
“The Aviator is one of the most anticipated films of 2004 and we are excited to partner with Miramax for this unique promotion,” said Greg D’Alba, COO of CNN Ad Sales.
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