Chief Marketer Staff
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USPS Reports $3.1 Billion in Income for Year
USPS Reports $3.1 Billion in Income for Year, but firstclass volume projected to drop
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Health Net Taps Castells for Spanish DM Effort
Health Net Taps Castells
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New Products and Services
New-Products-Dec9
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Short Cuts
Short-Cuts-dec9
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List and Database News
list-120904
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Agencies
Kraft and Masterfoods Agree to Modify Children’s Ads
Last month, both Kraft Foods Global, Inc. and Masterfoods, Inc., agreed to changes in their marketing to children after their promotional materials were challenged by consumer advocacy groups. In the Kraft case, a print ad for Post cereals entitled …
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Agencies
Running a Successful Recognition Program
Motivating and rewarding employees has never been more important as years of layoffs have left employers with fewer employees, who have been asked to do much more with much less. Donna Oldenburg the show director for the Incentive Show and president of …
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Agencies
Broadway Makes Giving Easy with Gift Cards
Just in time for the holidays, the League of American Theatres and Producers, Inc. is making gift giving a little easier for consumers through a new Visa-branded Broadway gift card, a prepaid card that can be used to buy tickets to Broadway musicals, …
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Colgate Revamp Cuts 4,440 Jobs, Boosts R&D
Colgate-Palmolive will cut 4,440 jobs as part of a four-year restructuring plan announced yesterday. Colgate hopes to maintain volume growth, improve profits, speed up product and marketing launches and further globalize advertising and sourcing. …