Health Net, a health maintenance organization, has chosen Castells & Asociados to kick off a new campaign for its Salud con Health Net health care plan in Orange County, CA.
The budget was not disclosed.
The bilingual campaign includes direct mail and print advertising to alert small business owners of the availability of the Salud con Health Net family of products on both sides of the U.S.-Mexico border.
Salud con Health Net is an HMO program targeting Latino families through Spanish-speaking local providers in both Orange County and in Mexican border cities Tijuana, Tecate, Roasarito and Mexicali.
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