Chief Marketer Staff

• Creative Showcase

  CLIENT Vermont Department of Health AGENCY Kelliher Samets Volk, Burlington, VT The Tobacco Control team at the Vermont Health Department wanted a low-cost

• Agencies

  Music Premiums Top Charts

  Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug

• Agencies

  Cooking Light Increases Readership

  What’s more satisfying to Cooking Light magazine’s management than low-fat teriyaki stir fry with jasmine rice? The recipe for that same dish being delivered

• Agencies

  Blueprint for Success

  This is the second installment of a three-part series on the fundamentals of a successful database marketing program. The first, Getting Ready, appeared

• Agencies

  The New Advertising-DM Connection

  In advertising and marketing circles, a divide always has existed between image advertisers and direct marketers. The methods they use to increase market

• Agencies

  Person to Person

  Sometimes it seems like there are more than in the business-to-business creative handbook. Don’t get too emotional. Don’t be flashy. Don’t use humor.

• Causes and their effects

  The news out of southern Asia keeps getting worse. As this issue of PROMO goes to press, the impact of the Dec. 26 earthquake and tsunami has reached

• A Feel for the Neighborhood

  PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

• Agencies

  McHugh Reintroduces Postal Reform

  Mailing industry groups were generally pleased that Rep. John McHugh reintroduced his stalled postal reform bill at the opening session of the 109th Congress

• Xtra: Excerpts from our e-newsletter

  1/19 The American Red Cross is launching its first-ever licensing program with plans to put the Red Cross name on tools, toys, apparel and accessories.