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Chief Marketer Staff

  • Waiting for the Rain

    Successful promotion agencies used to sail on the winds of the Big Idea. Ideas still matter, but agencies and their clients face a crisis driven by a

  • Florida Falls in Line

    J.R. Kelly, director of the division of consumer services for the Florida Department of Agriculture and Consumer Affairs, was back by popular demand at

  • A Feel for the Neighborhood

    PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

  • Agencies

    The Rocky Horror Mailing Show

    About a year ago in this space, I lamented the fact that people were spending too much money trying to get my attention, but not necessarily in a good

  • Agencies

    An Unthinking Ad for a Brainy Shaver?

    Whence cometh this current vogue for ads with no headline? There are some things that never outlive their usefulness. No matter how advanced automobiles

  • Agencies

    McHugh Reintroduces Postal Reform

    Mailing industry groups were generally pleased that Rep. John McHugh reintroduced his stalled postal reform bill at the opening session of the 109th Congress

  • Agencies

    DIRECT listline

    NEW LISTS Hemmings Classic Car American City Business Journals Inc. has released the subscriber list for Hemmings Classic Car magazine. There are 40,626

  • Agencies

    Surge of Support

    Heavy media attention coupled with technology that can quickly process online donations contributed to windfalls for several charities raising money for

  • Agencies

    Lots to Shout About From Our Silent Auction

    Did you lose out on picking up the perfect gift for that very special direct marketer at the Direct Marketing Association’s silent auction? Fret no longer!

  • Agencies

    Software Firm Gets 1,500 Leads

    Australian software company Integrated Research Pty. Ltd. created more than 1,500 leads for its new product line thanks to an electronic marketing campaign