Whence cometh this current vogue for ads with no headline?
There are some things that never outlive their usefulness. No matter how advanced automobiles become, they still rely on wheels as a basic necessity.
So with headlines, whether for editorial material or advertising. Think what a nightmare it would be trying to read your daily newspaper or favorite magazine if they didn’t use headlines to put a handle on each story so you can decide if you want to read it.
You might think this is belaboring the obvious. Then how do you explain ads like this one for the Braun Activator Series 8000 shavers?
I suppose its creators might argue that it does have a headline
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