Chief Marketer Staff

• Letters to the Editor

  Letters to the editor in response to Loose Cannon: Perhaps They

• List and Database News

  Prospect lists for the direct response marketing industry.

• Rapp Collins Worldwide Launches Healthcare Unit

  Rapp Collins Worldwide has formed Rapp Collins Healthcare, an agency devoted to healthcare clients.

• Listline e-Newsletter

  The National Association of Secondary School Principals named MGI Lists
  as its list manager. NASSP has 30,651 members, including student
  activities advisers for the national and junior honor societies.
  Principals’ average annual income is $64,453.

• Mark Waller Departs Diageo

  Waller made the cover of PROMO Sept. 2003 Mark Waller, the executive VP-consumer strategy and marketing, plans to leave his post at Diageo. He is expected to depart sometime next month. Calls to Waller and Diageo were not returned. A replacement has …

• Agencies

  Dr Pepper Tour Supports Under the Cap Game

  Diet Dr Pepper is out with a 20-city national makeover tour that kicked off yesterday in New York City to support an under-the cap promotion. What does a makeover have to do with a diet soft drink? “Enjoying the smooth, rich taste of Diet Dr Pepper is a …

• Saturn Signs as Sponsor of Outdoor Life Network’s Winter Games

  Saturn has signed on as presenting sponsor and the exclusive automotive sponsor of the Outdoor Life Network’s winter games. The Outdoor Life Network’s 2005 Winter Gravity Games presented by Saturn will be held March 3-6 at Copper Mountain, CO, and air …

• Checkers Signs Double Deal With NASCAR

  Checkers Drive-In Restaurants, Inc. has signed on as both the Official Drive-Thru and Official Burger of NASCAR. As the Official Burger of NASCAR, QSRs Checkers and Rally’s, owned by Checkers Drive-in Restaurants, will have high-profile at-track …

• Media Firm Touts Closed-caption Sponsorships

  A new media company is selling 10-second ad spots and closed-caption sponsorships for broadcast and cable TV. The Los Angeles-based company, TV10s, will sell 10-second ad slots and sign brands to sponsor closed-captioning during TV programs. John …

• Kraft Names VP-Nutrition

  Kraft Foods took another step last week to extend its health & wellness marketing, appointing its first-ever VP-nutrition. Richard Black takes the new post Feb. 28. He will set and run company-wide nutrition programs and will oversee all nutrition …