Chief Marketer Staff

• Redi-Mail to Manage American Society of Health-System Pharmacists File

  The American Society of Health-System Pharmacists (ASHP) has licensed its database to Redi-Mail Direct Marketing, a data management and marketing support services firm based in Fairfield, NJ. The agreement allows Redi-Mail to resell ASHP

• Letters to the Editor

  : The fact that they sent emails to the 35,000 in California because it was required and not to anyone else because it wasn

• List and Database News

  J.Jill Multi-Channel Buyers Within the last 12 months, 47,761 female consumers have made purchases from apparel marketer J. Jill via at least two channels. They spend an average of $150 per order, and earn $75,000 per year, on average. Selections: One-, …

• Agencies

  Nerf Brings Hoop to Youngsters with Sweeps

  Hasbro, Inc.’s Nerf brand is bringing basketball to life through an online sweepstakes offering one young fan a trip to St. Louis to see a Harlem Globetrotters game and attend other basketball-related event. Nerf offers sweepstakes for hoop fanatics …

• Listline e-newsletter

  A new start-up business file Hotline to Biz Entrepreneurs has been
  launched. More than 1.6 million records are available.

• Cancellation Costs NHL $230 Million in Sponsorships

  The NHL is set to lose $230 million in sponsorships for the league and its 30 teams after the season was officially called off last week, according to an estimate by the IEG Sponsorship Report. Only time will tell if major sponsors like Coca-Cola, Best …

• Agencies

  Keds Promotes Classic Sneaker to College Students

  Keds is using a new viral marketing campaign and a little star power to create buzz around the Keds Classic Champion sneaker in its first seeding effort to college-age consumers.

• L’Oréal Names New CEO; Revenues Up

  L’Oréal SA has named Jean-Paul Agon, head of the company’s U.S. operations, to become CEO next year. Agon succeeds Lindsay Owen-Jones, who has been CEO and chairman for 17 years. He will remain on as chairman. Agon, 48, joined L’Oréal in 1978. After …

• Internet Use Among the Wealthy Jumps

  The profile of the online user is getting wealthier. Internet users with household incomes of more than $150,000 jumped 20% year-over-year to 10.3 million in January from 8.6 million, Nielsen//NetRatings has reported. This group not only spends the most …

• 4Kids, Klutz Team Up For Spring Sweeps

  Klutz and 4Kids TV have teamed up for a new, interactive spring promotion, which offers young viewers a chance to record their voice in an upcoming 4Kids TV’s cartoon, which airs Saturday mornings on FOX. The promotion, which begins March 20, combines …