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Chief Marketer Staff

  • Agencies

    E-mail List Auditing Service Planned

    Efforts are under way to launch an e-mail list auditing service to ensure addresses released for rental comply with the Can Spam Act. Media auditing giant

  • Agencies

    Restoration Hardware Restores Itself

    Restoration Hardware is looking forward to a year of profitability after spending four years repositioning the brand. The company opened its first store

  • Legislation Proposed to Publicize Start Times of Ads in Theaters

    Think you have a captive audience for that promotion planned to run prior to the start of Be Cool? Think again. A Connecticut legislator has proposed

  • Agencies

    A Cataloger’s Guide to Blogs and Wikis

    Blogging already is old news and you haven’t even started yet; the latest buzzword is Not really sure what either term means and what they possibly could

  • Listline e-Newsletter

    Rodale Inc. has released a master file naming 469,110 who are concerned
    about diabetes. The file identifies buyers of books about managing blood
    sugar, as well as those who expressed an interest in diabetes by filling
    out a Rodale survey included in general merchandise deliveries or with
    magazine subscriptions.

  • Frito-Lay Adds $100 Million-Plus for Ads

    Frito-Lay will more than double its marketing spending as it repositions its top brands to better compete more broadly across the snacks industry. Quaker ads play up health message That means another $100 million or more for advertising (including …

  • Federated Buys May for $11 Billion

    Federated Department Stores has agreed to buy May Department Stores Co. for $11 billion, creating the second largest department store company in the U.S. The combined companies will operate more than 1,600 stores in 49 states, Guam, Puerto Rico and the …

  • Zipatoni Wins Jim Beam Brands Promotion Work

    Jim Beam Brands Co. has named Zipatoni as it agency of record for sales promotion initiatives. The work, which takes effect immediately for the Chicago-based promotion and marketing services firm, will begin developing 2006 consumer sales promotions for …

  • Agencies

    UPN Creates Buzz Around America’s Next Top Model

    To create buzz around the newest season of America’s Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + …

  • Agencies

    Court TV Launches Impossible Heist Text-and-Win Contest

    Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists, offering viewers a chance to win $10,000. The contest, the Impossible Heists Code Cracking Challenge, lets players test …