Chief Marketer Staff, Author at Chief Marketer

Catalogers Told: Go Multichannel

If catalogers want to grow, they need to redefine themselves as multichannel marketers. That was the message Michael Petsky, CEO of New York-based direct

Agencies

Doubletree Celebrates Hotel Facelift

To create buzz for its newly reopened Metropolitan Hotel and reposition itself in the New York tourism industry post-9/11, Doubletree is making a splash

PROMO Xtra

Excerpts from our e-newsletter 2/10 Donny Deutsch and his ad agency play a big role in tonight’s The Apprentice, as the teams are challenged to create

Agencies

Sojourners Uses E-mail to Create a Best-seller

Most of the best-selling books that mix religion and politics have come from the religious right. But that reign was challenged in January when God’s

Rodale Inc. has released a master file naming 469,110 who are concerned
about diabetes. The file identifies buyers of books about managing blood
sugar, as well as those who expressed an interest in diabetes by filling
out a Rodale survey included in general merchandise deliveries or with
magazine subscriptions.

Frito-Lay Adds $100 Million-Plus for Ads

Frito-Lay will more than double its marketing spending as it repositions its top brands to better compete more broadly across the snacks industry. Quaker ads play up health message That means another $100 million or more for advertising (including …

Federated Buys May for $11 Billion

Federated Department Stores has agreed to buy May Department Stores Co. for $11 billion, creating the second largest department store company in the U.S. The combined companies will operate more than 1,600 stores in 49 states, Guam, Puerto Rico and the …

Zipatoni Wins Jim Beam Brands Promotion Work

Jim Beam Brands Co. has named Zipatoni as it agency of record for sales promotion initiatives. The work, which takes effect immediately for the Chicago-based promotion and marketing services firm, will begin developing 2006 consumer sales promotions for …

Agencies

UPN Creates Buzz Around America’s Next Top Model

To create buzz around the newest season of America’s Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + …

Agencies

Court TV Launches Impossible Heist Text-and-Win Contest

Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists, offering viewers a chance to win $10,000. The contest, the Impossible Heists Code Cracking Challenge, lets players test …