Jim Beam Brands Co. has named Zipatoni as it agency of record for sales promotion initiatives.
The work, which takes effect immediately for the Chicago-based promotion and marketing services firm, will begin developing 2006 consumer sales promotions for the flagship Jim Beam bourbon brand and for DeKuyper cordials and DeKuyper Pucker schnapps.
The programs will focus on strengthening brand competitiveness in the on and off-premise arenas, Jim Beam said.
In vying for the work, the company said that two agencies had been given the task to develop test campaigns for the DeKuyper brand in a single market and for the Jim Beam brand nationwide.
“There was excellent chemistry throughout [the Zipatoni] organization and between our teams,” said Dave Racicot, senior director, global-Jim Beam, Jim Beam Brands Co, in a statement. “They demonstrated a strong combination of strategy and creativity, and demonstrated a superior ability to address planned and unplanned business issues.”
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