Chief Marketer Staff, Author at Chief Marketer

AdMarketplace Acquires Aibits

AdMarketplace has purchased Aibits, which offers a system for delivering ad content based on user behavior.

Aetna to Open Mail Order Center in Florida

Insurance giant Aetna Inc. plans to open a prescription mail-order center in Pompano Beach, FL later this year.

Short Cuts

After a 24-year career with the U.S. Postal Service, Deputy Postmaster General John M. Nolan will retire in May.

Wrigley Revives Doublemint Twins with Contest

Wm. Wrigley Jr. Co. is on the hunt for new Doublemint Twins. Wrigley does a double-take on its historic campaign The gum leader will hold casting calls in New York City and Chicago next month to find twins to star in a new version of its historic …

Agencies

O Say Can You See: Jeep Partners With National Anthem Project

Jeep has signed on as the national presenting sponsor of an initiative to teach Americans the oft-forgotten words and significance of The Star-Spangled Banner. The National Anthem Project: Restoring America’s Voice is a three-year national education …

Agencies

Matchbox Offers Buried Treasure Sweeps

Mattel is out with a new line of Matchbox toys tied into an instant-win sweepstakes, which offers consumers a grand-prize trip to the Caribbean. The Matchbox Buried Treasure playset offers consumer an instant-win sweeps The Matchbox Buried Treasure …

Listline e-Newsletter

Taylor Gifts Inc. has appointed RMI Direct Marketing Inc. as its list
manager. The total number of buyers on the Taylor Gifts catalog file is
437,821.

Agencies

Robots The Movie brings $150 million in Promotional Tie-ins

Brands are lining up to promote Twentieth Century Fox’s upcoming film Robots The Movie, which hits theaters nationwide on Friday. Brands are clamoring to tie-in with the new Robots The Movie, which hits theaters Friday Robots introduces audiences to …

Volvo Promo Most Successful Ever; Site Gets 18 Million Hits

Volvo Cars of North America said that last month’s introduction of its new SUV and a sweepstakes tie-in that dangled a flight into outer space has become the most successful integrated product launch in company history. The Volvo XC90 launch was out of …