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Chief Marketer Staff

  • News Corp. Buys Intermix Media

    News Corp. has signed an agreement to purchase Intermix Media Inc., a network of Web sites, for $580 million in cash. In a separate transaction Intermix exercised an option to purchase the 47 percent of the MySpace.com Web site that it did not already own.

  • TiVO Incorporates Response Device in TV Ads

    TiVo Inc. has introduced new interactive television technology that allows TV viewers to request additional information directly from advertisers, or watch extended versions of commercials to receive more information.

  • Subscription Sales Drive Growth at InfoUSA

    InfoUSA the database products and services giant reported a 12% increase in revenues to $93.7 million during the second quarter of this year, compared to the same quarter last year, which was driven in part by increased data subscription sales.

  • JamDirect.com to Sell Cell Phone Ring Tones

    Interactive Games Inc. has launched an online service targeting cell phone users to sell ring tones from music artists, cell phone wallpaper backgrounds and event tickets through its Jamdirect.com division.

  • ValPak Promotes NASCAR with Turner

    Turner Network Television (TNT) and ValPak Direct Marketing Systems Inc. will launch a campaign later this month to promote the 2005 NASCAR NexTel Cup Series Race in 110 designated market areas nationwide and in Canada.

  • DM Journalist Ken Magill Joins Primedia

    Ken Magill, founding editor of iMarketing News, has been named editor-at-large for Direct and Multichannel Merchant effective Aug. 1.

  • People in the News

    Laurie Nations, a senior vice president and group account director at Draft Chicago, has been elected president of the Chicago chapter of the of Women in Direct Marketing International, effective July 28.

  • Short Cuts

    The Direct Marketing Association plans to hold its first DMA Directo Days West Conference on Aug. 8 in Long Beach, CA, which will focus on marketing to Hispanic consumers.

  • Letters to the Editor

    : Oh joy – a column especially for copywriters!

  • List and Database News

    Reader’s Digest Association Inc. has named ALC Data Management to handle its lists of Spanish language subscribers and Hispanic subscribers to the English language edition of Reader’s Digest magazine. The Reader’s Digest Selecciones file identifies 288,000 Spanish language subscribers.