Interactive Games Inc. has launched an online service targeting cell phone users to sell ring tones from music artists, cell phone wallpaper backgrounds and event tickets through its Jamdirect.com division.
Ring tones from individual artists and recording labels will be offered at both Jamdirect.com and fan Web sites.
The market for cell phone ring tones reached $4 billion worldwide in 2004. By 2009 sales of ring tones for cell phones are projected to reach $724 million in the U.S., according to Jupiter Research. Teenagers are the primary target market.
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