Chief Marketer Staff, Author at Chief Marketer

Daniel Powell Named President of Newgen Results

Daniel Powell has been tapped to serve as president of Newgen Results Corp., a customer loyalty and business-to-business channel management services provider.

Agencies

Golfsmith to File for IPO

(Multichannel Merchant) Austin, TX-based golf products cataloger/retailer Golfsmith International Holdings has filed for a proposed initial public offering with the U.S. Securities and Exchange Commission.

Listline e-Newletter 03/16/06

The marketing research agency Consumer Insight has released a
telemarketing list with nearly 54 million records. Web site
registrations are the source.

Agencies

Ben & Jerry’s Launches Ice Cream Flavor Contest

Famous for Chunky Monkey and Phish Food flavors, Ben and Jerry’s is turning over its ice cream-making talent to consumers with a new contest to create an original flavor for the brand.

Agencies

Arby’s to Feed Fans if Basketball History Is Made

Arby’s Restaurant Group plans to serve basketball fans a free sandwich based on an outcome of one of the NCAA playoff games.

Agencies

Jose Cuervo Puts out Casting Call for Latino Talent

Jose Cuervo is on the hunt for undiscovered Latino musical artists and is building a major event around the search.

People in the News

Brady Bone joined advertising agency The Republik, Durham, NC, as managing director of its newly created design division, Receptor…
Deutsch promoted

News Briefs

STARBUCKS: gave coffee drinkers a jolt yesterday, distributing…COCA-COLA NORTH AMERICA: has introduced plans to have its…BROWN SHOE CO.’s: Buster Brown & Co. kids’ division has…AMERICAN SUZUKI MOTOR CORP.: has added Gene Brown and Chuck Halper to…

POS Displays and Sampling ROI

Consumer packaged-goods manufacturers and retailers are demanding real innovation to differentiate their in-store sampling programs. And total accountability is essential in determining the success of a promotion.

Data & Analytics

Marking the Spot of Generation X

Generation X has long posed a conundrum to marketers. They’re savvy, oversaturated, and busy people with a cynicism regarding the media. And yet the sociological forces that shape their worldviews are powerful and specific and, with a little creative thinking, can be the basis for marketing and development decisions targeting them.