Chief Marketer Staff

• Agencies

  GSN Kicks off Cause-Marketing Vocab Championship

  GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000.

• News Briefs

  WILD OATS MARKETS: has named Roger Davidson as…ABSOLUT VODKA: has added a new…

• Agencies

  Cingular Wireless Says It Sued Telemarketers

  Cingular Wireless filed three lawsuits geared at stopping telemarketers from calling its mobile phone customers, according to a statement from the carrier.

• New Yoga Catalog Debuts With 200,000 Circulation

  The Y Catalog, which combines yoga-focused products from a variety of vendors within its pages, has just sent out the second its three inaugural mailings waves — a 50,000-piece effort, according to co-founder Keri Lasalle.

• Digital

  ShoeMall Mails First Catalog, Re-Launches Web Site

  ShoeMall, a footwear marketer, is reinvigorating two sales channels simultaneously. It has launched its first catalog, and is revitalizing its online shopping site, www.shoemall.com.

• Nautilus Campaign Encourages Physical Activity

  A new campaign from Nautilus Inc. is geared at getting Americans to increase their physical activity and lose weight. Nautilus’s exercise equipment, which includes the Nautilus fitness machines, Bowflex, StairMaster and Schwinn lines, are central to the campaign.

• Nov. 1 Marks Beginning of the End for DMA’s Telephone Preference Service

  As part of a previously announced phase-out of its Telephone Preference Service, the Direct Marketing Association (DMA) will stop accepting new consumer registrations on Nov. 1.

• Hyundai’s Marketing VP Departs

  Michelle Cervantez, VP-marketing for Hyundai Motor America, has left the company, the automaker confirmed on Monday.

• Email

  All Eyes on Illinois as Spamhaus Faces Possible Shutdown

  Anti-spam group The Spamhaus Project may have severely miscalculated when it thumbed its nose at an Illinois judge

• Email

  The Meaningless Open Rate Metric Remains Meaningless: Study

  E-mail open rates declined almost imperceptibly in the first half of 2006, compared to the second half of 2005, according to a benchmark study released last week by e-mail service provider MailerMailer last week.