Chief Marketer Staff
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DMers to Hire More by Year’s End: Survey
More than two-thirds of direct marketers plan to make new hires before the end of the year but staff cutbacks and hiring freezes are also on the rise, according to an employment survey from Bernhart Associates Executive Search.
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Timberland to Launch Catalog in November
After years of selling its footwear and apparel to retailers and in its own stores and Web site, Timberland is launching a print catalog.
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Agencies
Harrods Taps SmartFocus for Loyalty Program
Harrods, the British direct marketer and retailer, has selected SmartFocus to provide software and services to help with its customer data management, paticularly with it recently launched Harrods Rewards. loyalty program.
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Short Cuts
ShopLocal LLC, a Web-to-store comparison shopping company, has teamed up with DoubleClick to provide targeted advertising that will allow retailers, catalog publishers and advertising agencies to place circular promotions in online rich media ads.
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Agencies
Co-op Mail Still Works for Some
(Direct)Despite declines in recent years, cooperative direct mail can still be a useful medium for direct marketers that want to reach large groups of people at a lower cost than solo mail.
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Agencies
Five Secrets to Successful Game-Day Sampling–Part 1
Our company recently received from a sports venue one of the highest compliments possible in our industry.
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Live from PROMO Live: Special K Takes Top PRO Award
With an integrated campaign that helped consumers become their best—by becoming less—work by Brigandi and Associates for client Kellogg’s is the recipient of the 2006 PRO Award for the Top Campaign of the Year.
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Live from PROMO Live: Trendwatcher Spotlights Social Networking
Social networking is about to get smaller.
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Agencies
Live from PROMO Live: McDonald’s Casting Call Touts Success
It’s been four months since McDonald’s ended its global call to feature everyday people on its packaging, and the campaign is growing legs.