[Multichannel Merchant] After years of selling its footwear and apparel to retailers and in its own stores and Web site, Timberland is launching a print catalog. The Stratham, NH-based company will drop 750,000 copies of a 32-page catalog on Nov. 8 to its existing database of offline and online customers.
“The catalog is designed to create awareness of our products and our brand, while giving the consumers an easy shopping experience,” says Argu Secilmis, director of marketing, consumer direct.
Timberland plans, to drop the catalog twice a year, during the back-to-school and the fall/holiday seasons because of the company’s strong sales in the second half of the year. Average order size is expected to be $75-$100 based on sales at Timberland’s stores and Web site, says Secilmis. Products include the $145 classic waterproof boot, $240 Point Break Bulcher boot, and $70 Rugged Street II oxford. The Timberland catalog will sell the same merchandise as the company’s Web site and stores, as well as include information about its custom boots program.
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