Chief Marketer Staff
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Letters to the Editor
If I read nothing else in it’s entirely, I read your column. This one
brought a big old smile to my face. Thought it was worth dropping you a
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People in the News
Backchannelmedia Inc. has appointed Steven J. Edelstein as chief marketing officers and named Stephen Friedman as executive vice president of sales.
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Short Cuts
New York University is hosting a Nov. 1 lunchtime dialog with Bryan Eisenberg, author of “Call to Action,” for students and alumni of the NYU master’s program in direct marketing and interactive marketing.
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Agencies
Taco Bell Ties Free Tacos to World Series
Taco Bell is dangling free tacos tonight for consumers, with rewards tied to home runs in Game 3 of the 2006 World Series.
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Agencies
Adult Swim Rolls Out PlayStation Promo
Adult Swim is launching a contest tied to its late night series Robot Chicken dangling the chance for a viewer to be written in to an upcoming episode of the series and win a PlayStation 3 gaming system.
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Wrigley Hires Outsider as CEO
Wm. Wrigley Jr. Co. has named William D. Perez, an outsider, as president and CEO.
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XM Satellite Radio Hires CMO
XM Satellite Radio has named Vernon Irvin as chief marketing officer, effective Nov. 14.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Starlight Starbright’s Appeal has Star Power Two recent mailings from the nonprofit fundraiser Starlight Starbright Children’s Foundation include a personal appeal from actress and children’s book author Jamie Lee Curtis. The organization assists …
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Listline e-Newsletter 10/23/06
More than 3.6 million names are offered on the CoolSavings Households
With Children master file. This data is derived from the Web site
CoolSavings.com, where demographics, personal shopping preferences and
category interest data are collected.