Chief Marketer Staff
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Email
E-mail ROI Crushes Other Channels … For Now
Though the money marketers spend on it is a pittance compared to other channels, e-mail delivers the highest return on investment by an eye-popping margin, according to the Direct Marketing Association.
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Email
Stupid Bureaucrat Watch: ‘We Were Set Up’
In a breathtaking display of denial, the Department of Commerce
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Email
Stupid Legal Watch: Spamhaus in Over its Head
Are we the only ones who are beginning to think the folks who run Spamhaus are in over their heads?
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Email
E-mail Software Firm Debuts
A former Lyris engineer has launched an e-mail marketing software company that he claims addresses one of marketers
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Email
Stupid Media Watch: Best Headline Ever
The editors of online tech publication Silicon.com let a real laugher of a headline slip by yesterday.
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Listline e-Newsletter 10/24/06
This monthly hotline file identifies 3.2 million consumers by
self-reported credit standing. Postal and e-mail addresses are offered. -
Survey Finds Consumers Willing to Receive Ads on Cell Phones
A new Harris Interactive survey found that consumers would support advertising targeting cell phones in exchange for free phone features.
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Digital
MarketTools Touts Online Market Research Focus Groups
MarketTools Inc. of Los Angeles has introduced Zoomerang Online Focus, a new online marketing research focus group service.
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Digital
Brookstone Taps Cramer-Krasselt for Ad Campaign
Brookstone Inc. has chosen Cramer-Krasselt to serve as its first agency of record.
The agency will conduct a holiday promotion and branding advertising campaign running through 2007.
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Agencies
APAC Hires Firm to Audit Teleservices Centers
APAC Customer Services Inc. has hired Customer Operations Performance Center Inc. to audit its internally developed teleservices center processes and approaches nationwide.