MarketTools Inc. of Los Angeles has introduced Zoomerang Online Focus, a new online marketing research focus group service.
Participants for online focus groups will be drawn from a pool of 2.5 million consumers who’ve indicated that they’re interested in providing feedback to companies.
Moderated online panels can be targeted to various audience types ranging from homemakers over 40 to high net worth individuals. Data will be analyzed and organized in detailed reports.
MarketTools recently introduced Insight Networks, a market research service for capturing data from blogs and message boards.
“We’re committed to bringing qualitative research online and delivering it on demand,” said in statement Pamela Kramer, chief marketing officer at MarketingTools.
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