Brookstone Inc. has chosen Cramer-Krasselt to serve as its first agency of record.
The agency will conduct a holiday promotion and branding advertising campaign running through 2007. Its price tag was not disclosed.
Print and online advertising are planned to support multi-channel marketing efforts. The campaign is intended generate Web site and retail store traffic for Brookstone and promote its catalog.
Specific products will be advertised. These include exercise equipment, a wireless weather forecaster and other gift items.
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