Chief Marketer Staff, Author at Chief Marketer

Reader’s Digest Bought by Equity Firm for $1.6 Billion

The Reader’s Digest Association Inc., operator of the world’s largest-circulation magazine as well as a direct-marketing business, has agreed to be acquired by a private equity firm.

Digital

Big Three Engines Get Together for Better Searches

Yahoo! and Microsoft have agreed to join Google in supporting a software protocol that will make it easier for them to find and include Web pages in their general search indexes.

Digital

E-Day Minus Seven — and Counting

With online marketers marshalling their forces for the kickoff next Friday of (they hope) a record-setting holiday e-commerce binge, a few marketing firms and industry players have published last-minute reconnaissance, studying the terrain and talking to the troops.

Agencies

J.L. Halsey Reports $445,000 1Q Loss

Marketing technology concern J.L. Halsey yesterday reported a net loss of $445,000 on revenue of $8.4 million for the quarter ended Sept. 30, 2006, compared to a profit of $526,000 on revenue of $3.5 million for the same period a year ago.

Agencies

Next Generation Media Posts Q3 Losses

Next Generation Media Corp., the parent company of direct mailer and franchisor United Marketing Solutions, reported drops in both revenue and earnings for third-quarter 2007.

Agencies

Nickelodeon, Pringles, Others Get in the Game with Nintendo Wii

Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action.

Yum Brands Sparks Marketing with New Team

Yum Brands is beefing up its marketing team in the face of flat sales.

Media and Entertainment to Top the List of Big Spenders Online

Who’s going to spend the most online?
Media and entertainment, financial services, travel and automotive advertisers. Together, they are projected to drop $115 billion on online advertising by 2011, according to a new JupiterResearch report.

News Brief

VERIZON: is giving away one

Listline e-Newsletter 11/16/06

MeritDirect has assumed management of the Geiger Business Products list.
More than 13,000 buyers from this year are named.