Chief Marketer Staff

• News Brief

  POLO RALPH LAUREN: has an interactive shopping window outside its

• Bracing for the Social Networking Backlash

  (Promo) Last month, we wrote about marketers’ fast-growing interest in social-networking sites as platforms for promotions.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Victorian Trading Co.

• Listline e-Newsletter 11/20/06

  JetSoft Development Co. has appointed VentureDirect Worldwide as list
  manager. JetSoft has a list of 302,074 buyers.

• Agencies

  Cingular Wireless Wins Out against Phone-Record “Burglars”

  Cingular Wireless LLC has won $1.1 million in damages in a lawsuit against a data broker it alleged had unlawfully accessed and used some of its customer records.

• Digital

  Yahoo! Elects to Buy Another Social Platform

  Yahoo Inc. has purchased Bix.com, a Web site and technology platform that permits users and advertisers to create, enter and run online contests using consumer-generated content.

• Agencies

  Google Maps Adds Click-to-call Feature

  Google Maps has integrated click-to-call technology into its local listings, allowing businesses that have signed up for a listing through the Google Local Business Center to reach customers the moment they’re looking for a product or service in their neighborhood.

• Agencies

  For Fisher Investments, the Money’s in the Mail

  Fisher Investments, the global money management firm, with $32 billion in accounts and 16,000 clients, is unique in its high-stakes field for its use of direct mail, sending more than 30 million pieces a year.

• Agencies

  Grainger Buys Two DM Firms in Building Supply

  Industrial distributor W. W. Grainger will acquire two direct marketing businesses through its Lab Safety Supply subsidiary, the company announced Friday

• Chrysler Aspen Stars in Holiday Movie

  Chrysler has hit the big screen.