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Chief Marketer Staff

  • Digital

    MyNewPlace Feels at Home in Online Rentals

    Like everything else in the consumer universe, the search for a good apartment is getting more digitally rich with every passing moving day. One of the most innovative, MyNewPlace.com, came out of beta form almost a year ago, co-founded by current CEO John Helm and technology vice president Kenneth Cluff.

  • Digital

    For Wedding Site, Enhanced Search Is Bliss

    Shirley Tan has stayed true to her first match in e-commerce—mostly. She set up the AmericanBridal.com Web site in 1996 after tiring of long hours spent assembling a paper catalog for her business selling wedding favors and bridal party gifts, along with other nuptial necessities. Quickly realizing that she didn’t know much about e-commerce (“It was 1996—nobody knew what they were doing,” she explains), Tan signed on with Yahoo! Merchant Solutions to get Internet retail necessities such as store design software, shopping cart and online marketing assistance.

  • Listline e-Newsletter 04/04/07

    MeritDirect began managing 14 postal and e-mail lists for Fawcette
    Technical Publications this week. Counts range from 41,944 for the
    FTPOnline.com Registered IT/Developer Pros e-mail file to 380,410 for
    the FTP IT Professionals list.

  • Agencies

    DMV Renewal Mailing Advertising Program Comes Under Fire

    Depending on how several lawsuits are decided, marketers may either lose a channel to consumers, or Departments of Motor Vehicles may be turned into 51 shared-mail service providers — one for each state, plus the District of Colombia.

  • Email

    Congress May Revisit Can Spam

    In a move that should be of great concern to marketers, a Congressional committee has indicated it may hold hearings on the Can-Spam Act of 2003 to assess whether the law needs to be changed.

  • Agencies

    FTC Cites Restaurant Operators for Devaluing Gift Cards Without Notice

    The Federal Trade Commission has entered into a consent decree with three restaurant companies that gradually reduced the value of unused gift cards they had sold.

  • Email

    Acxiom Acquires Ad Technology Firm Kefta

    Acxiom announced today that it has acquired online marketing and advertising technology company Kefta.

    Kefta offers dynamic targeting technology that allows marketers to tailor e-mail messages, banners, pop-up ads and Web pages based on such information as clickstream data, previous sites visited, operating system and connection speed.

  • Ann Marie Coffey Joins Belardi/Ostroy

    Anne Marie Coffey has been named vice president of list brokerage at Belardi/Ostroy ALC. Coffey will assume her new position on April 16. She will assist clients with house and prospect lists and cooperative databases.

  • Agencies

    Agency Offers Trip for Job Referrals

    Radio media shop Marketing Architects is turning its H.R. department into a travel agency

  • Agencies

    Youngsters Set Sail with Royal Caribbean Loyalty Program

    Royal Caribbean International has created a new loyalty program for kids offering exclusive benefits and rewards with every trip.