* Fawcette Technical Publications
* VertMarkets.com Business Buyers
* Bas Bleu Bookseller
* Sedona Labs
* eCost.com
* Oxmoor House Lifestyle Book Buyers
* Atlantic’s Donors at Change of Address
* People in the News
LISTS UNDER NEW MANAGEMENT
Fawcette Technical Publications
MeritDirect began managing 14 postal and e-mail lists for Fawcette Technical Publications this week. Counts range from 41,944 for the FTPOnline.com Registered IT/Developer Pros e-mail file to 380,410 for the FTP IT Professionals list. Walter Karl Midwest was the prior list manager.
Selections (depending on file): Annual sales volume, business/industry type, job title, number of employees, product, program language, operating system, primary business, products specified, state/SCF/ZIP
Price: $225/M to $300/M
Contact: MeritDirect, Jeff Moriarty (914-368-1198; [email protected]
VertMarkets.com Business Buyers
VentureDirect Worldwide now manages this master file for VertMarkets Inc. It offers 340,000 e-mail addresses of corporate executives, plant managers, engineers, purchasing directors and other professionals in eight industry sectors. Statlistics had been managing this list.
Selections: Industry, gender, job title, product, state/SCF/ZIP
Price: $275/M
Contact: VentureDirect Worldwide, Steve Kazin (212-655-5110; [email protected]
Bas Bleu Bookseller
Catalog bookseller Bas Bleu Inc. has chosen Mokrynskidirect as its list manager. Some 96,280 buyers from the last 12 months are on the file. A typical customer is a 45-year-old woman earning $65,000 a year. About 57% of those listed are married and 69% are homeowners. An average order ran $65. D-J Associates previously managed this list.
Selections: Hotlines, dollar amount spent (ranges), dollar (cumulative), average/last purchase, enhancements, gender, state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Mokrynskidirect, Elyssa Cunningham (203-322-3610; [email protected]
Sedona Labs
Macromark Inc. was tapped to oversee two files for Sedona Labs. A total of 217,990 customers are named on the Sedona Labs and Nutri Health Products Buyers list. The second file, Sedona Labs NH Responders, identifies 34,185 prospects. These files formerly were known as the Nutri Health Products and Health Science Foundation lists. Carnegie Marketing Associates was the former list manager.
Selections: Gender, state/SCF/ZIP
Price: $80/M (responders); $100 (buyers/base)
Contact: Macromark Inc., Star Rell (845-230-6331; [email protected]
NEW LISTS
eCost.com
Lists of consumer electronics buyers are available from eCost.com Inc. Approximately 200,000 postal and 100,000 e-mail addresses are on these files. Products purchased include computer hardware and software, digital cameras, camcorders, cell phones, digital music players, televisions and home theater equipment. The Internet is the source.
Selections: Job title/function, gender, age, presence of children, state/SCF/ZIP
Price: $100/M (postal file); $150/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected]
Oxmoor House Lifestyle Book Buyers
This file identifies people who bought a new series of self-help books. Some 53,671 customers from the last six months are listed. Most of them (83%) are women. The primary source is direct mail.
Selections: Hotlines, category, age, gender, paid/multi-paid, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc. Bryon Taylor (603-924-9262; [email protected]
Atlantic’s Donors at Change of Address
Some 224,562 new movers who made donations are listed here. Segments with last 30-, 60- and 90-day names are available. Direct mail is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $80/M (base)
Contact: Atlantic List Co., Chris Mayka 703-528-7482, ext. 3076; [email protected]
People in the News
Anne Marie Coffey has been named vice president of list brokerage at Belardi/Ostroy ALC LLC. Coffey will assume her new position April 16. She will assist clients with house and prospect lists and cooperative databases. Coffey has 17 years’ experience in the catalog business, most recently as vice president of marketing at Lillian Vernon Corp.
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