Chief Marketer Staff

• Email

  Why Only Desperate Slobs Mail their Whole List

  If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.

  Not only is it unnecessary, it

• Listline e-Newsletter 05/08/07

  Focus USA now manages a combined list of consumer and
  business-to-business buyers for Things Remembered. More than 2.5 million
  customers from the last 12 months are named on the file.

• Agencies

  Disabled Vets Foundation Raises Millions by Mail for Memorial

  The Disabled Veterans’ Life Memorial Foundation reported it has secured $7.5 million in pledges in the first quarter to cover pre-construction and construction costs for new memorial in Washington, DC.

• Digital

  Social Networking Web Site Inserts Ads in E-mail Correspondence

  The social networking Web site Tagged.com plans to begin inserting behaviorally targeted text ads or taglines into the footer of users’ e-mail correspondence.

• Legendary Editor Joe Fitz-Morris Dies at 89

  It’s hardly unexpected when a man of almost 90 passes away. But colleagues are today mourning the loss of Joe Fitz-Morris, one of the best writers and editors ever to cover the advertising business.

• Agencies

  Lenox Reports $3.2 Million Decline in First Quarter DM Sales

  Direct marketing sales decreased by $3.2 million to $19.1 million at Lenox Group Inc. during the first quarter, compared to $22.4 million in direct sales in first quarter of 2006.

• Agencies

  Acquisition Boosts First Quarter DM Sales for Guitar Center

  Guitar Center Inc., parent company of the Musician’s Friend catalog, reported yesterday that first quarter direct response sales increased 18.4% to $116.4 million, due largely to its Feb. 9 acquisition of the DM business and assets of Woodwind & Basswind, including associated Web sites.

• Randi Morris to Lead Specialists’ Interactive Division

  Specialists Marketing Services Inc. has appointed Randi Morris vice president of its new interactive direct marketing services division. Morris will oversee the launch of multichannel list media products and databases, including e-mail and postal files.

• Letters to the Editor

  An absolutely true conversation from the world of marketing research, regarding a cost estimate:

• Agencies

  M&M’S Contest Rewards Candy-Only Communication

  M&M’S has put a price tag on the silent treatment: $31,000.

  That’s how much the candy brand will award to the couple that can spend one month communicating only via M&M’s.