Specialists Marketing Services Inc. has appointed Randi Morris vice president of its new interactive direct marketing services division. Morris will oversee the launch of multichannel list media products and databases, including e-mail and postal files.
The division will work with clients that use consumer and business-to-business Web sites to generate lists. Several new products are planned. “Some new industry products are still in negotiation and others will come down the pike in the next 30 to 60 days,” Morris said. “We’ll have a lot of new data cards coming out in about 30 days.”
Morris previously headed postal list management at Acquire Marketing Services.
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